Technological advancements have reinvented trading procedures, allowing electronic transactions to come a full circle. The Broking business is not left untouched. In fact it has been one of the most widely and successfully impacted one. With online broking, it takes just a few clicks to "buy" or "sell" units. Your bank, trading and demat accounts are connected and all you need to do is log on to your account at your convenience to execute the trade. The servers of the e-broking portals are linked to the stock exchanges, facilitating trade at live market rates. Moreover, the security systems help prevent frauds and protect confidentiality of your account.

Emkay's online-broking service 'Emtrade' offers you a convenient avenue for e-investments in equity, derivatives, Mutual Funds and IPOs. It integrates your banking, broking and demat accounts for easy and prompt processing and execution of trades. Besides the convenience of trading from anywhere in the world, the portal facilitates access to multiple depositories and banks, instant fund transfer and trade confirmation as well as access to live quotes on BSE (cash) and NSE (cash and derivatives), latest news update and intraday technical and delivery calls and research reports which help you in your decision making. We understand that different investors have different trading requirements and therefore bring to you 2 different trading platforms to choose from - depending upon your trading volume and frequency.

If you have a limited trading requirement, and prefer investing to trading, the 'Emtrade-Web' software system is ideal for you. The features of the platform include:

• Instant Loading
• Works behind a Proxy
• Live Streaming quotes
• Multiple Watch lists
• NSE & BSE Access
• Single order form for Cash and Futures and Options
• Point and Click order entry
• Hot Key Functions
• Market Depth Window
• Online Fund Transfers

If you are an active trader, 'Emtrade-XL' is the ideal trading platform for you. It uses state of art technology to provide

• Fully Customizable display
• Real-Time market data
• Advanced Alert capabilities
• View multiple market watch simultaneously
• Track your orders real time
• Real time position updates
• Derivative chain: Multiple script entry at a single click
• Lock terminal option
• Trading Calls
• Historical and Intraday Charts
• Online Fund Transfers

To start trading with us, click here

• Reduces your dependence on the broker/distributor - With your busy routine, regular visits to your broker's office in order to trade could be difficult. With online trading you can conduct your trades, from the comfort of your home or office. You will have access to live quotes on your own screen and can place an order, accordingly. You will also be able to view other information like trading volumes, the day's high/low for a stock or the index, etc.
  Where purchasing other investment products, such as mutual funds and IPOs are concerned, e-broking facilitates faster and hassle-free access to meeting your investment needs.
• Integrated platform that links your bank account, trading account and demat accounts - Online trading/investing ensures that the whole trading/investing process is seamless. It allows you to transfer funds for your purchases and trading requirements through net banking, which is integrated in the trading platform. You can also withdraw funds or view your holding statement whenever you like. The contract notes are available online too. With just one login, you gain access to all the information you require.
• Paperless transactions - When you invest online, the transaction is virtually paperless. While trading in shares, these get debited or credited automatically from/to your demat account once the trade is executed. In the case of other products too, your application is paperless. Further, there is no need to issue or receive cheques as the amount can be transferred online through net banking. The contract notes and confirmations are also posted in the digital format; these can be printed whenever required.
• Access to analytical tools and statistics - You can refer to charts and graphs for various stocks and indices. Tools for intraday trading are also available online. Intraday and short term trading calls are available from technical analysts during market hours.
• One-stop shop - Your online account is a gateway to various other products like IPOs and mutual funds. Filling up and submitting of mutual fund and IPO forms is a tedious and time consuming process. Also, there is high degree of documentation involved. With online trading, you can invest by just logging on to the online trading account.
• Access to research reports - We provide fundamental calls on stocks and sectors along with detailed reports are available online for long term investors.
• Saves time and money - Saving precious time is one of the striking benefits of the online product. Though the charges may be at par with offline investing, investors save on other heads such as telephone calls, travelling to the broker's office for cheques and delivery instruction slips etc.
• Trade from anywhere in the world - With an online trading account you can trade from your own account from any part of the world during market hours.
• Clients can place orders even after the market hours - Clients can place buy/sell orders even after closing of the market. This gives the client complete flexibility in terms of time of placing orders unlike offline trading where the orders can be placed only during the active dealing room hours. If the client places an order after market hours it will get executed the next day if there is a buyer or seller available at the rate at which the order is placed.
• Dedicated customer service team - In case you have any queries or face a problem, there is a dedicated customer support team which will resolve the issue as soon as possible. The customer support team is available from 9 am to 6 pm on all working days. The customer service team is just a phone call away and can be contacted on 022-66175400 or on 1800-270-9999. Queries can also be mailed to emtrade@emkayglobal.com.
• Voice recording system to record orders over the phone - If you place an order over the phone, the same is recorded. This safeguards your interest in case the dealer enters a wrong order.
• Easy availability of intraday and midterm calls - You can see intraday and midterm calls for trading and investment generated by the research team on the terminals along with target and stop loss levels.
• You can place different types of orders - You have an option of placing different types of orders on the online platform. You can choose from various options like delivery and intraday which comes with an auto square off facility. This facility ensures that the intraday open positions are squared off automatically towards the end of the trading session, even if you forget to do so during market hours.
• Lower brokerage charges - Online trading is a more cost effective option vis-à-vis offline trading as the operating costs involved are lower.
• Various brokerage plans to choose from - Investors and traders can choose from a wide array of brokerage plans on offer depending upon their trading style. Irrespective of being an intermittent investor or a heavy trader, we have just the right kind of brokerage scheme to suit your trading needs without making a huge dent in your investments.
• Other benefits - Online accounts come with other benefits such as setting price alerts for various stocks and indices, single window access to both stock exchanges (NSE, BSE) in the cash and derivatives segments, etc.

• Online investing is costly - Getting a new online trading account involves a onetime cost. This one time amount is charged to the trader as the broker spends a large sum of money developing the online system/software. This cost is nominal in the long term if you consider the convenience of trading online. Other charges such as brokerage, transaction charges, demat charges, etc., are generally at par with the offline service. Eventually, online trading is the cheaper option because the degree of paper work involved is much lower. It also helps to save precious time and money for both, you as well as your broker.
• Online investing is unsafe - Online trading is perceived as an unsafe option as online frauds are increasing at an alarming rate. Accessing online trading accounts from public computers makes it more vulnerable to hacking. If proper care is taken it is very difficult to hack an online trading account.
  Generally an online account is protected with a double password; one for the login and another for transaction. Although both the login and the transaction passwords are keyed in at the same time, if one of the passwords falls into the wrong hands, there is always the other one for protection. This is the reason why double passwords are given for such a platform.
  If proper secrecy of passwords is maintained there is very little to worry about. Furthermore, details such as your login id, password, list of holdings, balance with the broker, transaction history, etc. are kept completely confidential.
• When you have an online account you cannot trade offline - Even if you have an online account you can trade through the traditional offline route. Sometimes you may not have access to the internet or you may not wish to trade online. At such times, all you have to do is call up the dealer and place an order.
• Investing online is a cumbersome process - When you are not used to investing online, at first glance it may appear to be a cumbersome process. Much to the contrary, online trading is quiet a simple process and anyone with a basic knowledge of computers can trade online. In fact, it is a more convenient way to invest/trade as it integrates your bank account and demat account with your trading account and does away with a bulk of the paperwork.
• Quotes appearing onscreen are not real-time - Quotes appearing on the screen are real-time, if you have a trading terminal installed on your computer. In case of web based / browser based trading, the rates are updated very frequently and are almost real-time, if the internet speed is sufficient.
• Only access to NSE is available to online traders - You can trade on both the exchanges simultaneously through our online trading platform. Further, you can trade in both the cash and derivatives segments through the same account.

Online trading / investing provides an internet based platform through which you can invest in equities, derivatives, mutual funds and IPOs.

Online trading works the same way as offline trading. In the case of online trading, you yourself can place an order, instead of calling up your broker's dealing room.

Yes, you can trade offline as well as online if you opt for an online trading account.

At Emkay, you can choose from two modes of trading, viz. Emtrade Web and Emtrade XL. Emtrade Web is a browser based service which can be accessed from anywhere. Emtrade XL is an application which needs to be installed on your PC. The Emtrade XL software comes with additional features like real time rates, instant intra-day and historical charts etc.

Online trading is quite safe if it is used properly. The basic precautions for safe online trading include ensuring that you maintain secrecy regarding your user id and password. Also you should avoid accessing your online trading account from a public computer, like for instance in an internet café.

Yes. You are allotted a limit for trading against the shares in your demat account. Once your order is executed, you have to transfer the requisite amount to the pool account. You can buy shares worth the latest value of the holding in the DP with Emkay but this limit may vary depending upon the haircut limit applied on the total holdings.

No. If you do not have a demat account you can open an online trading account which comes with a built in demat account.

In case your bank does not support online funds transfer, transaction can be done with the help of a cheque. Secondly, you can open a new bank account for online transactions, with any of the following banks viz. HDFC Bank, ICICI Bank, Axis Bank, Bank of India, Yes Bank, Corporation Bank, Oriental Bank of Commerce, South Indian Bank, Bank of Rajasthan, Vijaya Bank, Federal Bank, Karnataka Bank and Allahabad Bank. We have a tie up with these banks for direct funds transfer facility.

In the case of an Emtrade Web account, you can trade from any part of the world. But in the case of an Emtrade XL account, you can trade only from a computer on which the application is installed.

Emkay Global Financial Services Ltd.
Paragon Center, C- 06, Ground Floor,
Pandurang Budhkar Marg, 
Worli, Mumbai - 400013, India.
Tel: +91 22 66299299 Toll Free: 1800-270-9999
Email: emtrade@emkayglobal.com