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Oracle launches new data cloud solution for B2B marketers

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Dion Global

23 Oct 2018

Oracle Data Cloud has launched a new SMB data solution that helps B2B marketers reach over 115 million IDs at more than 1.5 million small and mid-sized businesses (SMBs) with effective digital campaigns. The new solution enables account-based marketing (ABM) for sales outreach to contacts at small and mid-size businesses across 48 industry and sub-industry segments, offering similar outreach tools to those used by larger organizations.

"Most data and tools for digital B2B marketing have focused on large companies while ignoring the millions of smaller companies who make up the vast majority of US businesses," said Niraj Deo, vice president, product & data Strategy, Oracle Data Cloud. "This SMB data solution levels the playing field for B2B marketers so they can identify, reach, and manage their sales and marketing programs for both large organizations and the smaller businesses who can drive their growth. By combining their own CRM data with Oracle's syndicated and custom segments, B2B marketers can use advanced account-based marketing capabilities for this massive, but underserved, universe of SMBs."

Using Oracle Data Cloud's (ODC) SMB solution, B2B marketers can build digital audiences to match their marketing goals and business needs, based on criteria ranging from number of employees to financial risk profiles, growth patterns, accepted payments, ecommerce capabilities, and past purchases.