LT Foods Ltd has introduced DAAWAT Saffron Basmati Rice, a limited-edition premium offering aimed at consumers seeking a high-end culinary experience. Infused with saffron sourced exclusively from Jammu & Kashmir, the product marks a first-of-its-kind innovation in the basmati rice segment.
The rice is cultivated in farms nourished by the Chenab River, using traditional, pesticide-free farming methods. Each grain is carefully hand-selected to preserve its natural aroma, purity, and authenticity.
Positioned as a collectible product, the limited-edition pack includes vacuum-sealed saffron-infused basmati rice, a handcrafted jute storage bag, a personalised note from the farmer with a certified pack number, and curated cooking instructions—offering a blend of luxury and tradition.
The product will be available exclusively through an expression of interest on the company’s website.
Commenting on the launch, Ritesh Arora, CEO – India Business & Far East at LT Foods, said the offering strengthens the company’s premium portfolio and reflects its focus on innovation, authenticity, and long-term value creation in the basmati category.