LT Foods Ltd has appointed Ritesh Sud as Chief Marketing Officer – India & Far East, as part of its strategy to strengthen brand-led growth and enhance consumer engagement.
In his new role, Sud will lead brand strategy, drive premiumisation, and expand the company’s presence across high-growth categories and markets in India and the Far East. He will also focus on innovation-driven go-to-market strategies and improving marketing effectiveness across channels.
Sud brings over two decades of FMCG experience, having worked with leading brands such as Tata Tea, Himalayan, Happydent, Centre Fruit, and Alpenliebe Juzt Jelly. Prior to joining LT Foods, he served at Tata Consumer Products Limited, where he played a key role in driving portfolio growth and AI-led marketing initiatives.
He will report to Ritesh Arora, who stated that Sud’s expertise in building purpose-led and digital-first brands will be instrumental in accelerating the company’s next phase of growth.
Sud said his focus will be on aligning brand strategy with business outcomes and driving sustained growth across key markets and categories.